Maison Margiela, iconic fashion house founded by Belgian designer Martin Margiela, has been known for years for his experimental approach to design. So far, the fashion house has been famous for its anonymity and avoiding cooperation with celebrities in advertising campaigns.
First ever Ambassador Maison Margiel
Miley Cyrus became Maison Margiel's first ever ambassador, which is a landmark moment in the history of this avant-garde fashion brand. Miley's selection for the Fall/Winter 2025 campaign signals a significant change in the fashion house's approach, combining its tradition with modernity and drawing the attention of a younger, fresh audience.
The campaign, photographed by Paolo Roversi, depicts Miley as an almost sculptural painting. The artist is painted white, referring to the technique of painting clothes and space introduced by Margiela in 1989. In some shots Miley appears naked, dressed only in white paint and distinctive shoes Tabi, which emphasizes the philosophy of the brand of blurring the boundaries between the body and the clothes. Miley herself comments that in these moments she felt like she had become one with Margiela.
Within the framework of his collaboration, Miley will participate in campaigns promoting Maison Margiel's latest collections, as well as being present at the most important brand shows and events.
