W sieci zawrzało po współpracy Ford Poland z prezesem Naczelnej Rady Łowieckiej, Marcinem Możdżonkiem. Luke Litevka, znany poseł, zdecydował się zabrać głos: „Ford, gów** wort.”
Ford Poland przekazał samochód Marcinowi Możdżonkowi, ale nie ten gest wywołał burzę. Litewka commented strongly on the cooperation, discussing hunting and the role of hunters, which divided the public.
Working with Marcin Możjong!
We are proud to announce that Rad Motors Radom – Ford's authorized dealer – has established cooperation with Marcin Możdjonek, former volleyball player, world champion and president of the Chief Hunting Council.
As part of the partnership, we gave Marcin the Ford Ranger Stormtrak 2.3 PHEV model for a long-distance road and field test.
This unique pick-up will be tested in everyday use, but above all in demanding conditions related to the hunting economy and active participation in hunting.
Marcin as an active hunter and leader of the hunting community will ideally test the possibilities of the new hybrid Ranger where the reliability, space and field DNA of Ford counts. – Marcin Możdżonek na portalu Facebook
Ford's controversial cooperation with fishing
The transfer of the Ford Ranger Stormtrak 2.3 PHEV pickup to the President of the Supreme Hunting Council was to show the brand's strength under difficult, terrain conditions. The car was to be tested by an active hunter in everyday use, especially during hunting and hunting. It seemed like a natural choice, but it soon turned out to be an inflammatory spark.
Something beautiful, cooperation of the year:
Ford Polska handed the car over to the President of the Chief Hunting Council.
According to the description of cooperation:
"this unique pick up will be tested in everyday use, but above all in demanding conditions related to the hunting economy and the ACTIVE PARTICIPATION IN THE POLICE".
Bravo, Ford! I'll add to the description to make it even nicer: a dead, bloody animal will look beautiful on the back of the car. Pride and respect.
Lithuanian focused on Ford's message, criticizing the use of the car for hunting purposes. Zwrócił uwagę, że martwe animals będą „pięknie prezentować się na pace samochodu”, a całość skomentował sarkastycznie, gratulując Fordowi wyczucia i marketingu.
What does this situation say about today's marketing?
Modern marketing must take into account changing social sentiments and values. Cooperation with hunters, celebrities or politicians brings potential benefits, but also reputational risks. Ford's situation shows how one message can trigger an avalanche of comments, analyses and disputes, especially when it concerns issues that cause strong emotions.
Ford Poland's collaboration with Marcin Możdźonek and the hot commentary by Łukasz Litewka showed that the actions of brands and famous people immediately reflect a wide echo in the media.
Tomasz Kamiński, editor of DigitalNexus.pl. She deals with show-business and entertainment. He graduated from journalism and medioscience at the University of Warsaw. In his spare time, he plays games, is a Call of Duty fanatic. He has been writing about games since 2008.
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Working with Marcin Możjong!
– Luke Litevka na portalu Facebook
