The network was established after cooperation between Ford Polska and the President of the General Council of Lodz, Marcin Możjonek. Luke Litewka, a well-known MP, decided to speak: "Ford, shit** bag."

Ford Polska passed the car to Marcin Możjonek, but this was not the gesture that caused the storm.Litewka commented strongly on the cooperation, discussing hunting and the role of hunters, which divided the public.

Working with Marcin Możjong!

We are proud to announce that Rad Motors Radom – Ford's authorized dealer – has established cooperation with Marcin Możdjonek, former volleyball player, world champion and president of the Chief Hunting Council.

As part of the partnership, we gave Marcin the Ford Ranger Stormtrak 2.3 PHEV model for a long-distance road and field test.

This unique pick-up will be tested in everyday use, but above all in demanding conditions related to the hunting economy and active participation in hunting.

Marcin as an active hunter and leader of the hunting community will ideally test the possibilities of the new hybrid Ranger where the reliability, space and field DNA of Ford counts.– Marcin Możdźnik on Facebook

Ford's controversial cooperation with fishing

The transfer of the Ford Ranger Stormtrak 2.3 PHEV pickup to the President of the Supreme Hunting Council was to show the brand's strength under difficult, terrain conditions. The car was to be tested by an active hunter in everyday use, especially during hunting and hunting. It seemed like a natural choice, but it soon turned out to be an inflammatory spark.

Something beautiful, cooperation of the year:

Ford Polskahanded the car over to the President of the Chief Hunting Council.

According to the description of cooperation:

"this unique pick up will be tested in everyday use, but above all in demanding conditions related to the hunting economy and the ACTIVE PARTICIPATION IN THE POLICE".

Bravo, Ford! I'll add to the description to make it even nicer: a dead, bloody animal will look beautiful on the back of the car. Pride and respect.

Now I know why the famous saying about you:

Ford, shit.** bag.

Congratulations on your feel and marketing– Łukasz Litewka on Facebook

Lithuanian focused on Ford's message, criticizing the use of the car for hunting purposes.He pointed out that dead animals would "pretty present themselves on the car box", and the whole commented sarcastically, congratulating Ford on his sense and marketing.

What does this situation say about today's marketing?

Modern marketing must take into account changing social sentiments and values. Cooperation with hunters, celebrities or politicians brings potential benefits, but also reputational risks. Ford's situation shows how one message can trigger an avalanche of comments, analyses and disputes, especially when it concerns issues that cause strong emotions.

Ford Poland's collaboration with Marcin Możdźonek and the hot commentary by Łukasz Litewka showed that the actions of brands and famous people immediately reflect a wide echo in the media.