Hunting Controversy: Litewka Weighs In on Ford Poland and Możdżonek Partnership

Social media erupted after Ford Polska partnered with Marcin Możdżonek, chief of the National Hunting Council (Naczelna Rada Łowiecka). Łukasz Litewka, a well-known MP, decided to speak out: “Ford, sh** tier.”

Ford Polska handed a car to Marcin Możdżonek, but it was not this gesture that caused the storm. Litewka sharply criticized the partnership, raising the topic of hunting and the role of hunters, which divided public opinion.

Partnership with Marcin Możdżonek!

We are proud to announce that Rad Motors Radom, an authorized Ford dealer, has entered into a partnership with Marcin Możdżonek, former volleyball player, world champion and chief of the National Hunting Council.

As part of the partnership, we handed Marcin a Ford Ranger Stormtrak 2.3 PHEV for a long-distance road and off-road test.

This exceptional pickup will be tested in everyday use, but above all in demanding conditions related to hunting management and active participation in hunts.

Marcin, as an active hunter and leader of the hunting community, will ideally test the capabilities of the new hybrid Ranger wherever reliability, space and Ford’s off-road DNA matter. – Marcin Możdżonek on Facebook

Ford’s Controversial Partnership with Hunting

Handing a Ford Ranger Stormtrak 2.3 PHEV pickup to the chief of the National Hunting Council was meant to showcase the brand’s strength in tough off-road conditions. The vehicle was to be tested by an active hunter in everyday use, especially during hunts and hunting management. This seemed a natural choice, but it quickly proved to be a spark that ignited controversy.

Something beautiful, partnership of the year:

Ford Polska handed a car to the chief of the National Hunting Council.

As the partnership description reads:

“this exceptional pickup will be tested in everyday use, but above all in demanding conditions related to hunting management and ACTIVE PARTICIPATION IN HUNTS”.

Bravo Ford! I’d add to the description to make it even nicer: the dead, bloodied animal will look beautiful on the truck bed. Pride and respect.

Now I know where that famous saying about you comes from:

Ford, sh** tier.

Congratulations on your sense and marketing – Łukasz Litewka on Facebook

Litewka focused on Ford’s statement, criticizing the use of the car for hunting purposes. He pointed out that dead animals would “look beautiful on the truck bed” and sarcastically commented on the whole matter, congratulating Ford on its sense and marketing.​

What Does This Situation Say About Today’s Marketing?

Modern marketing must take into account changing social moods and values. Partnering with hunters, celebrities or politicians brings potential benefits, but also reputational risks. Ford’s situation shows how a single message can trigger a flood of comments, analyses and disputes, especially when it touches on issues that stir strong emotions.​

The Ford Polska partnership with Marcin Możdżonek and Łukasz Litewka’s heated comment showed that the actions of brands and well-known figures immediately resonate widely in the media. ​