They saidCall of DutyIt's too big to fall. That even if Activision-Blizzard corrupts something, it will "sell". So... we're just watching the moment the reality says, "Check."
Black Ops 7, the latest installment of the cult series, counts a solid polarity exit. The harbingers drown in the dislikes (Fights down). (Premier trailer collected over 563 thousand thumbs down at just 72,000 up),The interest on Steam drops by 60-70%, and physical sales in the UK are o61% lowerthan a year ago for Black Ops 6. The biggest "sure" industry loses even fromBattlefield 6At the start.
Pronunciations in the Fire of Criticism
Since the launch of the trailer, players have not left a dry thread. The premier trailer became one of the most disliked in the series history – a level comparable toInfinite Warfareof 2016. Multiplayer trailer? Also ratio, with thousands of negative reactions. Players complain about the lack of innovation, AI-slop and the impression of "DLC for $70".
Numbers do not lie: The crash of sales
- UK physical sales: -61% vs Black Ops 6. It didn't break Battlefield 6.
- Steam conventional players: Peak ~81-100 thousand vs 306,000 for BO6 – decrease by73%.
- Ratings on Steam: "Mostly Negative" – players escape after a few days.
Previous part,Black Ops 6, brought Microsoft$300 million losssold by Game Pass. It was "the better-selling one." If that was a disaster, what about the new BO7?
Budgets? Hundreds of millions – for Cold War ~USD 700 million (including marketing). The effect? Looks like "the rest of ideas after hours".
Competition steals the show
Players have a choice:
- Battlefield 6: The best-selling 2025 shooter beats COD MW2 records (2022).
- Arc Raiders: Unexpected hit, aheads BF6 and BO7 on Steam (179k vs 100k).
Fatigue, not hate
It's not anger – it's logic. How many times to pay 70$ For "low DLC"? Players vote in wallets. There will always be fans, but the signal is readable:No more laziness..
Reset for series
It's not a drama. This.reset. For the first time in years, CoD is given a clear message: "Or start playing games, or everyone will go somewhere else." The numbers show: many have gone. The market has changed – better, cheaper, more ambitious titles win. CoD must evolve because "too big to fall" is a myth.
