They said Call of Duty It's too big to fall. That even if Activision-Blizzard corrupts something, it will "sell". So... we're just watching the moment the reality says, "Check."
Black Ops 7, the latest installment of the cult series, counts a solid polarity exit. The harbingers drown in the dislikes (Fights down). (Premier trailer collected over 563 thousand thumbs down at just 72,000 up), The interest on Steam drops by 60-70%, and physical sales in the UK are o 61% lower than a year ago for Black Ops 6. The biggest "sure" industry loses even from Battlefield 6 At the start.
Pronunciations in the Fire of Criticism
Since the launch of the trailer, players have not left a dry thread. The premier trailer became one of the most disliked in the series history – a level comparable to Infinite Warfare of 2016. Multiplayer trailer? Also ratio, with thousands of negative reactions. Players complain about the lack of innovation, AI-slop and the impression of "DLC for $70".
Numbers do not lie: The crash of sales
- UK physical sales: -61% vs Black Ops 6. It didn't break Battlefield 6.
- Steam conventional players: Peak ~81-100 thousand vs 306,000 for BO6 – decrease by 73%.
- Ratings on Steam: "Mostly Negative" – players escape after a few days.
Previous part, Black Ops 6, brought Microsoft $300 million loss sold by Game Pass. It was "the better-selling one." If that was a disaster, what about the new BO7?
Budgets? Hundreds of millions – for Cold War ~USD 700 million (including marketing). The effect? Looks like "the rest of ideas after hours".
Competition steals the show
Players have a choice:
- Battlefield 6: The best-selling 2025 shooter beats COD MW2 records (2022).
- Arc Raiders: Unexpected hit, aheads BF6 and BO7 on Steam (179k vs 100k).
Fatigue, not hate
It's not anger – it's logic. How many times to pay 70$ For "low DLC"? Players vote in wallets. There will always be fans, but the signal is readable: No more laziness..
Reset for series
It's not a drama. This. reset. For the first time in years, CoD is given a clear message: "Or start playing games, or everyone will go somewhere else." The numbers show: many have gone. The market has changed – better, cheaper, more ambitious titles win. CoD must evolve because "too big to fall" is a myth.
