Shein announced on Wednesday, November 4, that it will invest €500 million in expanding its European logistics centre in Magnice near Wrocław. Employment at the facility is expected to exceed 10,000 people by the end of 2026.
Robots, warehouses and 10,000 jobs
The centre in Magnice, in Lower Silesian Voivodeship, has been operating since 2022. According to the company, cited among others by the British outlet Drapers and the Reuters agency, the expansion is to increase warehouse space by about 25 percent, to roughly one million square metres. The facility is to employ more than 6,500 autonomous robots that replenish stock, sort and pick orders.
The company says that, thanks to the investment, Shein’s total outlays in Poland since 2022 will reach one billion euros. The centre’s ecosystem is to involve more than 230 Polish small and medium-sized enterprises that supply goods and services for operations near Wrocław. Logicor, the owner and manager of logistics properties, is the partner in the expansion.
„Thanks to this investment, we are building more efficient, flexible and disruption-resistant operations in Europe,” said Leonard Lin, Shein’s head of public institution relations, as quoted by Reuters. The company also says that in selected countries customers are to receive goods from the Polish warehouse within 48 hours.
Background: EU fees and weaker results
The announcement comes as Chinese platforms adapt to EU fees on parcels from outside the Union. Reuters recalls that Shein’s sales in Europe fell markedly in the second quarter, and its net profit dropped by 67 percent. Further changes have applied since November 1, which we described in our article on the new fee on parcels from outside the EU.
Shein is also under regulatory pressure in Europe. The European Commission recently imposed a record fine on a rival platform, as we reported in our piece on the €200 million fine for Temu.
What it means
For the labour market in Lower Silesia, this signals further job opportunities: the company is recruiting, among others, specialists in logistics, transport, warehouse management and data analysis. The figure of 10,000 employees is the company’s declaration for the end of 2026. As of publication, the company has not said how many of these positions are new compared with the current headcount, nor given a schedule for individual construction stages. There has also been no reaction from the commune or voivodeship authorities.
For customers in Poland, delivery speed may matter more: the company states that the warehouse near Wrocław is to shorten order fulfilment times across Europe. However, it has not said whether this will affect product prices, which are also influenced by EU customs duties and handling fees.
