On Sunday, November 1, Mariah Carey posted „IT’S TIME!!!” on X, symbolically opening the holiday season as she does every year. Less than two months remain until Christmas.
The post appeared on the artist’s official account at 4:00 UTC, which is 5:00 in Poland. It contains the phrase „IT’S TIME!!!”, emoji of a guitar, a clock and a Christmas tree
A classic that returns every year
„All I Want for Christmas Is You” is one of the songs most closely associated with Christmas. On the official MariahCareyVEVO YouTube channel, the video in the „Make My Wish Come True Edition”, published in December 2019, had more than 924 million views on Sunday morning. Below is the recording:
Mariah Carey’s yearly „thawing” on November 1 has become an internet joke and ritual. The artist herself keeps it going, and her posts usually draw plenty of fan reactions.
Holiday advertising season
From November 1 to Christmas Eve, December 24, there are 53 days left, and 54 until the first day of Christmas. In practice, this means that shops, retail chains and broadcasters begin preparing their holiday presentation: television and online advertisements, decorations and promotions. Christmas music makes its way into store speakers and playlists.
What it means
This means holiday commercials and songs will increasingly be present on television, radio and social media. Early November is also the time of All Saints’ Day and All Souls’ Day, which is why some people consider such an early start to the Christmas mood premature. The shopping season in Poland, with its promotions, usually picks up in the second half of the month.
