Alkotubki disappeared from Polish shops, but in Turkey they are not only great – they are quite popular there. Who would have thought a Polish invention would find a new homeland in the east?
Alkotubki – a scandal in Poland and a new beginning
Famous alkotubki caused a real storm in Poland. Last year, Voodoo Monkey product – spirit muses in tubes resembling children's packaging – debuted in Polish stores, but quickly met with a wave of criticism and was withdrawn from the market. The reason was controversy around packages that might suggest that they were sweets, which gave rise to concerns about the health of the youngest and a wide discussion about the availability of alcohol
Poland even introduced an immediate ban on the sale of alcohol in tubes, limiting permitted packaging for bottles and cans. Effect? The producer had to lay off many employees and the whole batch of the product was withdrawn.
New Life in Turkey
Interestingly, history does not end here. Alkotubki found a second life in Turkey – they can be found at the airport in Antalya, as well as in other stores where they sell completely legally and without media agitation.
Polish tubes conquer Turkish market
According to the producer, the Polish product in Tubki goes to the Turkish consumer without major problems. It turned out that the controversy known from Poland in Turkey does not raise much interest – here there is comfort, exoticity and the fact that it is an unusual alcoholic gadget. The tubes sell up to EUR 5 per piece or EUR 7.5 per two, which in practice makes them a rather premium product.
Why did Turkey like Polish alkotubuks?
There are several reasons:
- In Turkey it pays to import and sell news from abroad, especially in resorts and airports
- Local alcohol market likes convenient, "mobile" solutions, and tubes perfectly fit into the holiday climate
- No media scandals and strong restrictions on this type of packaging – here curiosity wins with fears
Central Europe vs Turkey – an approach to innovation
Poland has recently put on caution and restrictions on alcohol, while in Turkey pragmatism dominates – a novelty that does not break the rules, simply stays on the market.
What can we learn from this story?
Alkotubki show that "the end in one country" does not mean the end of a global idea. The alcohol market (especially the tourist market, like in Turkey) is still absorbing news, and tubes from the Polish factory are even better off here than over Vistula.
This is also proof that it is sometimes worth looking at reality at a distance – a product banned in one country may prove to be a jackpot elsewhere. Or will a Polish snack in the sachet win the hearts of the people of Spain or Canada?
Tusk always had a head for business. 😂 🔥