Dua Lipa has filed a lawsuit against Korean tech giant Samsung Electronics. The British-Albanian singer accuses the company of unlawfully using her image and likeness on cardboard packaging for its televisions.
The case concerns the packaging of one Samsung TV model, which, according to the lawsuit, features a photo or graphic that strongly resembles Dua Lipa. The star claims she never consented to such use of her image, and that Samsung did not enter into any licensing agreement with her.
The lawsuit was filed in a court in Los Angeles. Dua Lipa is seeking damages of several million dollars for violation of her image rights and for the unauthorized use of her persona for marketing purposes.
Representatives of the singer stress that Dua Lipa is very strict about protecting her image and brand, especially after having repeatedly fought in the past for control over her likeness.
Samsung has not yet issued an official comment on the matter. The company often uses celebrity images in advertising campaigns, but in this case the issue involves product packaging, which is a far rarer and more controversial practice.
This is not the first such case in the industry. In recent years, several celebrities have sued major brands for unauthorized use of their faces or figures. The Dua Lipa vs Samsung case could become one of the most high-profile celebrity lawsuits of 2026.
We are waiting for further developments.
