Skolim, a popular disco polo singer and influencer, just surprised fans, opening his first gas station in Cheremsze. It is not only a colorful business, but an attempt to revolutionize the fuel market in Poland thanks to competitive prices and unusual approach to customers.
The station's official opening is scheduled to begin November, but already drivers can refuel in Cheremsze – a village especially close to Skolim. The venue is distinguished by its unusual colours, eye-catching pink and LED lighting, which make it one of the most "instagram" points in the area.
Fuel prices – competition leader?
The biggest surprise are the prices which the artist announces in all and in the face of: petrol Pb95 and diesel at PLN 5.39, and LPG for only PLN 2.52. Skolim actively encourages fans and customers to send him photos from other stations – if they find a cheaper offer somewhere, promises to adjust their rates.
Current prices at Skolima station vs market average
| Fuel type | Cheremcha Scoli | Country average* |
|---|---|---|
| Petrol Pb95 | PLN 5.39 | 6,10 zł |
| Diesel | PLN 5.39 | PLN 6,20 |
| LPG | PLN 2,52 | PLN 3.02 |
*Data for the average market per October analysis
Social media marketing
Since its first days of operation, the station has generated a great interest in the network, also thanks to Skolim's activity on Instagram and Facebook. The musician takes care of a unique atmosphere – gifts for the first customers are waiting on site, and fans can take pictures with the owner in pink "tanksztela". This approach builds a new quality of customer relations, turning refueling into a unique experience.
Skolim admits that he treats new activities a bit like Monopoly game. After the success of his own perfume line and gadgets he decided to take on a new challenge in the fuel market, hoping not only for profit but also for the integration of his community. He plans further locations in Poland, and Czeremcha is to be the beginning of a larger network.
Customer reviews
The first reviews on Google are very positive; netizens praise nice service and joke about Skolim's tracks. All points to the fact that the station in Cheremsze can become a phenomenon not only among fans of music, but also among local drivers.
