Skolim, popularny wokalista disco polo i influencer, właśnie zaskoczył fanów, otwierając swoją pierwszą stację benzynową w Czeremsze. To nie tylko kolorowy biznes, ale próba rewolucji na rynku paliw w Polsce dzięki konkurencyjnym cenom i nietuzinkowemu podejściu do klientów.
The station's official opening is scheduled to begin November, but already drivers can refuel in Cheremsze – a village especially close to Skolim. The venue is distinguished by its unusual colours, eye-catching pink and LED lighting, which make it one of the most "instagram" points in the area.
Fuel prices – competition leader?
The biggest surprise are the prices which the artist announces in all and in the face of: petrol Pb95 and diesel at PLN 5.39, and LPG for only PLN 2.52. Skolim actively encourages fans and customers to send him photos from other stations – if they find a cheaper offer somewhere, promises to adjust their rates.
Current prices at Skolima station vs market average
| Fuel type | Cheremcha Scoli | Country average* |
|---|---|---|
| Petrol Pb95 | PLN 5.39 | 6,10 zł |
| Diesel | PLN 5.39 | PLN 6,20 |
| LPG | PLN 2,52 | PLN 3.02 |
*Data for the average market per October analysis
Social media marketing
Since its first days of operation, the station has generated a great interest in the network, also thanks to Skolim's activity on Instagram and Facebook. The musician takes care of a unique atmosphere – gifts for the first customers are waiting on site, and fans can take pictures with the owner in pink "tanksztela". This approach builds a new quality of customer relations, turning refueling into a unique experience.
Skolim admits that he treats new activities a bit like Monopoly game. After the success of his own perfume line and gadgets he decided to take on a new challenge in the fuel market, hoping not only for profit but also for the integration of his community. He plans further locations in Poland, and Czeremcha is to be the beginning of a larger network.
Customer reviews
Pierwsze recenzje w Google są bardzo pozytywne; internauci chwalą miłą obsługę i żartobliwie nawiązują do utworów Skolima. Wszystko wskazuje na to, że stacja w Czeremsze może stać się fenomenem nie tylko wśród fanów music, ale i wśród lokalnych kierowców.
