TickTokerka from "Mom and Werk" enters the blue platform. Family content is over, business starts 18+?
Who's the tiktokerka from "Mom and Werk"?
Duet "Mama and Werk" is one of the most recognizable Polish tandems mother-daughter on TikTok. The profile with humorous videos, dances and "franks" brought together over a million people and brought the status of Polish stars TikTok to its protagonists.
The Influencer used popularity from "Mama and Werek" and continued her career on subsequent family profiles, including "Werk & Family". In time, however, voices began to appear that her career was stuck in a dead end, and the coverage did not grow as it did a few years ago.
What is "blue platform"?
It's about a subscription platform on which creators earn on paid access to photos, videos, live broadcasts or private messages.
It was created in 2016, but it gained real publicity when celebrities, musicians and influencers joined it, and during the pandemic it became an alternative source of income for many of them.
Why are tictokers going to the blue platform?
In the case of a tiktokerka from "Mama and Werk" the decision to set up a blue platform looks like an attempt to open a new career. Industry portals point out that its activity in social media continues, but it is difficult to talk about spectacular development – entering the "blue platform" can therefore be a way of monetizing the image and using the fact that "network coverage still means something".
Controversy and Fan Reactions
Comments and memes on the decision of the influencer quickly appeared online. Some users are ironic that this "natural stage of the career of Polish tiktokerka", others ask whether the creator who built recognition on family, "nice" content does not risk losing the confidence of younger observers and their parents.
