The presidential campaign of Krzysztof Jakub Stanowski is gaining momentum. His unusual campaign spot with the dragon just hit the TVP antenna in liquidation, surprising viewers with momentum and modern form.
Election spot of the 21st century – Stanowski on the dragon
Krzysztof Jakub Stanowski, a well-known journalist and founder of Channel Zero, placed on originality. In his electoral spot, created using artificial intelligence, he flies on a dragon over Polish landscapes, referring to cult scenes from "Game of Thrones". Animation and special effects clearly distinguish this material from traditional political spots.
Symbolic and transmission
Smok w kampanii Stanowskiego to nie tylko efektowny obraz – to symbol wyzwań i przeciwności, z jakimi mierzy się Poland. Narrator w spocie podkreśla, że kraj potrzebuje bohatera, który nada mu nowy kierunek. Stanowski, ujarzmiając smoka, staje się metaforą lidera gotowego podjąć się trudnych zadań i poprowadzić naród ku zmianom.
TVP in liquidation – electoral spot issue
The issuance of polling spots on TVP, despite the ongoing liquidation of this institution, is on schedule. Candidate spots, including Krzysztof Stanowski, are broadcast in designated blocks on TVP1, TVP2 and TVP Polonia12. This is an opportunity to reach the public with an unusual message, including the less active one on the Internet.
Issue dates
Electoral spots are aired daily, usually in the morning and afternoon, in blocks lasting 10 to 30 minutes depending on the day and the program. Thanks to this, even the most original campaigns – such as Stanowski's – have a chance to exist in the awareness of voters.
"No specifics", maximum momentum
Stanowski's campaign slogan – "Zero specifics" – emphasizes the distance to traditional politics and focuses on the freshness of the message. Spot with the dragon, dynamic and humorous, has already become an online viral, and its broadcast on TVP has only strengthened this effect.
- The spot watched over 200 000 people online in the first days after the premiere.
- On social media there is a discussion about the modernity and courage of this campaign.
Emisja spotu Stanowskiego ze smokiem w TVP pokazuje, że Polish Policy potrafi zaskoczyć kreatywnością. To dowód na to, że nawet w okresie zmian instytucjonalnych, kampanie wyborcze mogą być nowoczesne, odważne i zapadające w pamięć.





