W erze cyfrowej subskrypcji treści dla dorosłych, platforma – rozpoznawalna po niebieskim logo – stała się globalnym fenomenem. W 2025 roku opublikowano coroczne podsumowanie „Wrapped”, które analizuje trendy wydatków, wzrosty i regionalne preferencje użytkowników. Raport, oparty na danych z Google Ads API i modelach estymacyjnych, rzuca światło na to, jak świat wydajemoneyna ekskluzywne treści od twórców. Z polskiej perspektywy to szczególnie interesujące: nasz kraj znalazł się w top6 Europy pod względem całkowitych wydatków, z solidnym wzrostem o 19,12%. Przyjrzyjmy się bliżej kluczowym statystykom i co one oznaczają dla Polski.
Global Trends: Record Revenue and Regional Changes
OnlyFans odnotował w 2025 roku globalne przychody na poziomie 7,2 miliarda dolarów, co oznacza wzrost o 9% w porównaniu do 6,6 miliarda w 2024 roku. To dowód na dojrzewanie rynku: dojrzałe kraje jak USA,United KingdomisAustralianotują skromne wzrosty (1-2%), podczas gdy regiony o wysokiej adopcji, takie jak Południowa Europa (Italy, Spain) czyAmericaŁacińska (Meksyk, Kolumbia), rosną o ponad 20%.
Regional division shows America's dominance: 53% of revenue (US$3.83 billion, 4.76% increase). Europe accounts for 34% (US$2.49 billion, $15.31% increase), Asia-Pacific for 10% (US$734 million, $11.97%), Africa for 1.35% (US$97 million, 28.13%), and the Middle East for 0.86% (US$62 million, $32.35%). These figures highlight how the platform penetrates new markets, with the greatest growth in Africa and the Middle East.
Top Countries in terms of Spending: Where Poland?
Total expenditure rankings globallyPolandzajmuje 12. miejsce z 87 milionami dolarów (wzrost 19,12% z 73 mln w 2024). W Europie to czyni nas szóstym krajem pod względem wydatków, za Wielką Brytanią (531 mln USD), Włochami (355 mln), Francją (237 mln), Niemcami (237 mln) i Hiszpanią (194 mln). To imponujący wynik, biorąc pod uwagę, żePolandnie jest w czołówce per capita – tu zajmujemy 49. miejsce globalnie z 22 547 USD na 10 tys. mieszkańców (wzrost 19,12%).
By comparison, top10 total expenditure globally:
| Place | Country | Expenditure 2025 (million USD) | YoY increase (%) |
|---|---|---|---|
| 1 | United States | 2640 | 1,95 |
| 2 | United Kingdom | 531 | 1,95 |
| 3 | Canada | 355 | 5,17 |
| 4 | Italy | 355 | 24,48 |
| 5 | Mexico | 291 | 19,12 |
| 6 | France | 237 | 19,12 |
| 7 | Australia | 237 | -1,27 |
| 8 | Germany | 237 | 16,97 |
| 9 | Brazil | 194 | 1,95 |
| 10 | Spain | 194 | 25,55 |
The leaders in the per capita are Nordic countries and small tax havens, such as Finland (US$127,423 out of 10,000, an increase of 19.12%) or Guernsey (US$83,929, an increase of 19.12%). Poland, with moderate per capita, shows mass adoption among the larger population.
| Place | Country | Expenditure 2025 (million USD) | Expenditure 2024 (million USD) | YoY increase (%) |
|---|---|---|---|---|
| 1 | United Kingdom | $531,297,966.14 | $521,154,520.17 | 1.95% |
| 2 | Italy | $354,844,991.98 | $285,057,618.08 | 24.48% |
| 3 | Germany | $236,563,327.99 | $202,242,713.75 | 16.97% |
| 4 | France | $236,563,327.99 | $198,598,700.89 | 19.12% |
| 5 | Spain | $193,904,367.20 | $154,437,829.61 | 25.55% |
| 6 | Poland | $87,256,965.24 | $73,253,619.18 | 19.12% |
| 7 | Finland | $71,356,807.13 | $59,905,181.91 | 19.12% |
| 8 | Switzerland | $58,365,214.53 | $50,830,252.76 | 14.82% |
| 9 | Romania | $58,365,214.53 | $49,897,587.57 | 16.97% |
| 10 | Netherlands | $58,365,214.53 | $49,443,973.14 | 18.04% |
Poland Perspective: Urban growth and European context
In Poland, spending is concentrated in large cities.Warsaw leads with $14.3 million (an increase of 19.11% out of 12 million), which reflects the concentration of users in the capital. Kraków has a USD 4.3 million (an increase of 15.89% from 3.7 million) and a smaller Minsk Mazowiecki – $62,000 (an increase of 19.1%). These data point to the urbanization of the trend: larger cities drive growth.
In the context of Europe, Poland follows the trend of the southern and eastern growth lanes. The region has higher dynamics than the stable North (e.g. UK with only 1.95% increase). European revenue increased by 15.31%, with leaders per capita like Finland. Polish 19.12% growth per capita and total shows that we are in the group of "hyper-adopters", like Italy (24.48%) or Spain (25.55%).
There are no detailed data on demography of users (age, gender) or popular categories.
Conclusions: What does it say about the Polish Market Square?
Summary OnlyFans 2025 shows that Poland is a dynamic player in Europe, with top6 positions in total spending and solid growth. This reflects the growing acceptance of the subscription model, driven by urban users. Globally, the platform evolves, with focus on developing markets (like Poland), which can bring further growth in 2026. Will Poland advance higher? This depends on further adoption and economic change.
