In the digital age of adult content subscription, the platform – recognisable by the blue logo – became a global phenomenon. In 2025 an annual summary of "Wrapped" was published, which analyses spending trends, increases and regional user preferences. The report, based on data from Google Ads API and estimating models, sheds light on how the world spends money on exclusive content from creators. From the Polish perspective this is particularly interesting: our country has reached the top6 of Europe in terms of total expenditure, with a solid increase of 19.12%. Let us take a closer look at key statistics and what they mean for Poland.
Global Trends: Record Revenue and Regional Changes
OnlyFans recorded global revenue of US$7.2 billion in 2025, an increase of 9% compared to 6.6 billion in 2024. This is evidence of the market's ripening: mature countries like the USA, Britain or Australia record modest growth (1-2%), while high adoption regions such as Southern Europe (Italy, Spain) and Latin America (Mexico, Colombia), are growing by more than 20%.
Regional division shows America's dominance: 53% of revenue (US$3.83 billion, 4.76% increase). Europe accounts for 34% (US$2.49 billion, $15.31% increase), Asia-Pacific for 10% (US$734 million, $11.97%), Africa for 1.35% (US$97 million, 28.13%), and the Middle East for 0.86% (US$62 million, $32.35%). These figures highlight how the platform penetrates new markets, with the greatest growth in Africa and the Middle East.
Top Countries in terms of Spending: Where Poland?
Total expenditure rankings globally Poland ranks 12th with 87 million dollars (an increase of 19.12% from 73 million in 2024). In Europe this makes us the sixth country in terms of spending, for the UK (531 million USD), Italy (355 million), France (237 million), Germany (237 million) and Spain (194 million). This is an impressive result, given that Poland is not at the forefront of per capita – here we take 49th place globally with $22,547 per 10,000 inhabitants (an increase of 19.12%).
By comparison, top10 total expenditure globally:
| Place | Country | Expenditure 2025 (million USD) | YoY increase (%) |
|---|---|---|---|
| 1 | United States | 2640 | 1,95 |
| 2 | United Kingdom | 531 | 1,95 |
| 3 | Canada | 355 | 5,17 |
| 4 | Italy | 355 | 24,48 |
| 5 | Mexico | 291 | 19,12 |
| 6 | France | 237 | 19,12 |
| 7 | Australia | 237 | -1,27 |
| 8 | Germany | 237 | 16,97 |
| 9 | Brazil | 194 | 1,95 |
| 10 | Spain | 194 | 25,55 |
The leaders in the per capita are Nordic countries and small tax havens, such as Finland (US$127,423 out of 10,000, an increase of 19.12%) or Guernsey (US$83,929, an increase of 19.12%). Poland, with moderate per capita, shows mass adoption among the larger population.
| Place | Country | Expenditure 2025 (million USD) | Expenditure 2024 (million USD) | YoY increase (%) |
|---|---|---|---|---|
| 1 | United Kingdom | $531,297,966.14 | $521,154,520.17 | 1.95% |
| 2 | Italy | $354,844,991.98 | $285,057,618.08 | 24.48% |
| 3 | Germany | $236,563,327.99 | $202,242,713.75 | 16.97% |
| 4 | France | $236,563,327.99 | $198,598,700.89 | 19.12% |
| 5 | Spain | $193,904,367.20 | $154,437,829.61 | 25.55% |
| 6 | Poland | $87,256,965.24 | $73,253,619.18 | 19.12% |
| 7 | Finland | $71,356,807.13 | $59,905,181.91 | 19.12% |
| 8 | Switzerland | $58,365,214.53 | $50,830,252.76 | 14.82% |
| 9 | Romania | $58,365,214.53 | $49,897,587.57 | 16.97% |
| 10 | Netherlands | $58,365,214.53 | $49,443,973.14 | 18.04% |
Poland Perspective: Urban growth and European context
In Poland, spending is concentrated in large cities. Warsaw leads with $14.3 million (an increase of 19.11% out of 12 million), which reflects the concentration of users in the capital. Kraków has a USD 4.3 million (an increase of 15.89% from 3.7 million) and a smaller Minsk Mazowiecki – $62,000 (an increase of 19.1%). These data point to the urbanization of the trend: larger cities drive growth.
In the context of Europe, Poland follows the trend of the southern and eastern growth lanes. The region has higher dynamics than the stable North (e.g. UK with only 1.95% increase). European revenue increased by 15.31%, with leaders per capita like Finland. Polish 19.12% growth per capita and total shows that we are in the group of "hyper-adopters", like Italy (24.48%) or Spain (25.55%).
There are no detailed data on demography of users (age, gender) or popular categories.
Conclusions: What does it say about the Polish Market Square?
Summary OnlyFans 2025 shows that Poland is a dynamic player in Europe, with top6 positions in total spending and solid growth. This reflects the growing acceptance of the subscription model, driven by urban users. Globally, the platform evolves, with focus on developing markets (like Poland), which can bring further growth in 2026. Will Poland advance higher? This depends on further adoption and economic change.
