Massive IRS checks have reached influencers earning on the blue platform. The Fiskus is looking for tax irregularities, and the changes to the rules require more caution.
IRS and blue platform – what is it?
The fiscal office in 2025 included special supervision of people earning by the so-called blue platform, which is mainly creatively publishing content on OnlyFans. The new regulations and the EU DAC Directive7 have made any transaction and transfer more visible to officials. In practice, this is the end of anonymity and freedom of account for influencers.
What are the mass checks?
New IRS tools
The National Tax Administration now uses advanced algorithms and data provided by digital platforms. The following shall be checked:
- Number of transactions and revenue generated
- frequency and transfer values
- compliance of data with tax returns
An example of recent months: people who only sold a few photos or videos online began to receive calls for control.
Who's the control?
Under the mirror are influencers and creatives that:
- performed a minimum of 30 paid transactions per year or exceeded the threshold of EUR 2000 income
- did not officially register business activity
- they have accepted payments treated as donations to date and, in the light of new conditions, the normal taxable income.
New reality for influencers
Control? This is what awaits you.
- The obligation to document revenue – even from "innocent" donates.
- The need to clear the tax on each transaction.
- Potential financial penalties for the absence of a declaration of economic activity when the relevant limits are exceeded.
- The ability to control transfers over the last 7 years – the tax also analyses archive receipts.
Example: If you publish paid content, receive donations or cooperate with advertisers, even a single unregistered transaction may become the basis for a call for clarification.
How do you prepare and what can you do now?
Test steps:
- Regularly settle each transaction and transfer revenue to a separate account
- Conduct detailed documentation – screens, confirmations, contracts
- If you already have 30 transactions or 2000 euros of income per year – start an economic activity
- Use the help of an accountant who knows the subject of accounts for influencers and online industry
5 most important changes for online creators (2025)
| Amendment | Which means for creators |
|---|---|
| Data from platforms goes to KAS | Greater transparency |
| New registration obligation | After 30 transactions or EUR 2000 |
| Greater fiscal powers | Account History Control |
| Donations are income, not donations. | Each deposit must be settled |
| Stricter penalties for concealing income | Possible fines and interest |
What do the influencers say? Opinions from the industry
Some creatively admit that new controls are stress, but they also see positive sides – honest actions protect against unfair competition and sudden fiscal problems. There are also guides on how to legally tax any kind of revenue from the blue platform.
New era of taxes online
Massive IRS checks and tax obligations for blue platform girls show that running an online business is no longer anonymous. Transparency and legality become the key to the peace and development of their own business, and each transaction leaves a trace of interest to the tax.
