There is no shortage of sharp comments online. Krzysztof Stanowski has shown that even a wave of criticism can be turned into thousands of dollars paid out for activity on X.
Hate, 'little engines' and dollar transfers
The creator of Kanał Zero and an active commentator on political life has made a strong presence on the platform X (formerly Twitter). In recent days, Stanowski published a transfer amounting to over 3,700 dollars – that is, over 13 thousand zlotys. As he said wryly, most of that money was earned by people who regularly criticise him in the comments. He even stated: „Could you insult me twice as intensely?” – this quote sparked heated discussions among internet users.
What does X pay for? Key monetisation mechanisms
The platform X has introduced Creator Revenue Sharing – a programme that enables earnings through a high number of views and audience engagement.
- A creator must have, among other things, an active Premium or Verified account, at least 5 million organic views over 3 months and 500 verified followers.
- Earnings are generated primarily by reactions to posts – likes, replies, comments.
- The more interaction and emotion under posts, the higher the earnings.
In Stanowski’s case, the most active were so-called „little engines” – people who regularly comment, and often criticise or insult a creator whose views are frequently aligned with those of Roman Giertych and his sect of followers. Paradoxically, their presence in the discussion directly translates into higher payouts from X.
The phenomenon of monetising hate – can everyone earn from it?
The phenomenon in which hate fuels the earnings of influencers or journalists is becoming increasingly common. Understanding the mechanisms is key:
- The more controversy and heated exchange, the more willingly X’s algorithms show posts to other people.
- Intensive discussions (including negative ones) generate more traffic and, consequently, higher revenues for creators.
- Stanowski’s example shows that even fans and opponents can together ‘work’ for a monthly transfer.
Stanowski: I earn thanks to my own haters
Such an attitude evokes mixed feelings online. For some, it is proof that it is worth ignoring and not supporting one’s „antagonists”. For others – a clever use of the new rules of the internet.
Stanowski shows that in the globalised world of social media, only positive reception no longer matters. Sometimes every, even the most critical comment can turn into… a dollar in the creator’s account.
Conclusions: Counterarguments, strategies and the perversity of today's internet
Earning from hate is controversial. It is a signal that the line between criticism and support for a creator has been blurred. The activity of the „little engines” now determines not only visibility but also the monthly payout.
Stanowski sums it up: „Write a few more times, please. I have sick needs.” – and it is hard to find a more blunt comment on the new realities of Polish X.
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